First impressions are the one thing you can’t ignore when it comes to selling what you’ve got. That’s why it’s better to be apologising for your lateness in submitting that new Client proposal than submitting it half baked. In reality punctuality shows that you respect the other person’s time and efforts…Read More
I don’t know about you but I’m all over the place.
And judging by this post you'll have to agree. But freelancers, Solo-preneurs, solo flyers, free agents… you know who you are and I think you’ll understand.Read More
Numb. Smart & Skeptical.
THIS IS YOUR AUDIENCE AND MAYBE POTENTIAL CUSTOMER. BUT IT'S RELATIONSHIP WE REALLY WANT.
It can take years to build or seconds.Read More
Consistency: It’s predictable. It’s safe. It's trustworthy.Read More
I spoke with Dan yesterday.
He’s got a small patch of turf in a dark corner of fintech, fending off some mighty big competitors. He’s concerned that if he doesn’t change his business he won’t have one left to support his young family.Read More
This morning I woke up feeling rather chipper. It happens sometimes.
Focusing our professional identity could be one of the most important things we do today.Read More
Your headline is worth 90% of your effort.
And there’s one type that seems to outperform all others...
I groan when I see it pop up in my newsfeed or inbox (but I click on it anyway).Read More
A really weird thing happened to me on the way here today...
That was the first sentence. In copywriting, the sole purpose of each of sentence is to carry you onto the next one, and then the next one until finally you’ve finished reading the article and eager to find out more information on the topic.Read More
Feelin’ lucky? Why leave it to luck when there are 3 sales conversion tactics that are sure to increase your chances of attracting new clients to your marketing agency. Seems simple enough? Selling 101.Read More
Never place two glottal stop consonants together
Your Brand Name
Your digital business has a name and that name you will say over and over again in the course of your daily hustle.Read More
Remember this: your website will not look the same in 12 months. And if it does, you’re in trouble. In this article I’ll walk you through the best way to quickly and easily set up your business or store on the web.Read More
There's a simple trick used by clever marketers, designers, product developers and tradespeople. Apple uses it. Mercedes uses it. My plumber uses it. And we love them for it. Consistency.Read More